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The rebranding of First State Elevator involved creating unique graphics to represent this company within this service industry. The identity features an iconic logo-mark which incorporates the “1” within a diamond emblem — as Delaware is the “Diamond State.” This emblematic container suggests the three-dimensional shape of a building and upward momentum of an elevator.…
IMS objective when rebranding their business was to present themselves primarily as a landscape lighting contractor, while secondarily maintaining the company as an irrigation contractor — which was their primary revenue source. We developed an iconic identity that uses shape, color and texture to communicate light and water. The icon merges a water droplet with…