Landscape lighting & irrigation identity

IMS objective when rebranding their business was to present themselves primarily as a landscape lighting contractor, while secondarily maintaining the company as an irrigation contractor — which was their primary revenue source. We developed an iconic identity that uses shape, color and texture to communicate light and water. The icon merges a water droplet with light rays, and the light rays are echoed throughout all other materials as a texture.

The website was a simple WordPress site that had several slideshows, service pages, a contact form, and was SEO’d to get them found on search engines.

IMS was sold in 2017, and having a clean, professional identity helped to elevate them from mom-n-pop to corporate business.