Elevated emblematic rebranding Client: First State Elevator
The rebranding of First State Elevator involved creating unique graphics to represent this company within this service industry. The identity features an iconic logo-mark which incorporates the “1” within a diamond emblem — as Delaware is the “Diamond State.” This emblematic container suggests the three-dimensional shape of a building and upward momentum of an elevator.
This identity uses Delaware inspired shapes and colors — blue and gold are the U of D’s colors — and these brand attributes are featured on all materials. These materials include: business cards, stationery, and a WordPress website. The website includes basic service information across a few pages. The contact form on this site was the most important part, and is featured at the bottom of every page, and is accessible with a slide-up. The upward movement is a play on the motion of an elevator, and is also used on the slideshows.
