geoff, Author at Geoff Matheson Studio

Casarino, Christman, Shalk, Ransom & Doss, PA is a personal injury law firm in Wilmington, Delaware. They were a Möbius New Media client during my employment at this agency. I designed and simultaneously developed this custom microsite in HTML, CSS and JS. We were able to use their pre-existing website as a starting point, however…

The Chronicle of Great Colleges mobile website

This website is the largest and most comprehensive workplace study in higher education. The site was redesigned using the existing brand identity, while being organized and rethought to provide brand cohesiveness and consistency. The site is intuitive, easy to navigate and presents content in an intelligible way, making it easier for visitors to find what…

The rebranding of First State Elevator involved creating unique graphics to represent this company within this service industry. The identity features an iconic logo-mark which incorporates the “1” within a diamond emblem — as Delaware is the “Diamond State.” This emblematic container suggests the three-dimensional shape of a building and upward momentum of an elevator.…

IMS objective when rebranding their business was to present themselves primarily as a landscape lighting contractor, while secondarily maintaining the company as an irrigation contractor — which was their primary revenue source. We developed an iconic identity that uses shape, color and texture to communicate light and water. The icon merges a water droplet with…

Perhaps my favorite project I have ever worked on was this one: for Rob McIver, a very creative photographer that specialized in music and band photography. Rob is a full-time photographer, and also a professional vocalist for The US Army choir. In addition, he became the band photographer for the US Army band. He also…

Structural Graphics Roadster for International Paper

While at Structural Graphics, I was a Production Artist and Dimensional / Package Designer. My responsibilities included designing, preparing, producing, and evaluating quality for all aspects of the jobs during the design and production process. I was also involved in various tasks in areas of design, production, sales, marketing, and assembly — including press and die…

During my time at Oak Knoll Books, I had the opportunity to work on many fine-press, artistic books, but none were more rewarding than the complete book design and typesetting for Jan Tschichold, Designer, The Penguin Years. This project was offered to me by the author, as a freelance project outside of my daily role…

Exploring Japanese Books and Scrolls book jacket design

During my time at Oak Knoll Books, I had the opportunity to work on many fine-press, artistic books, but the most magical was Exploring Japanese Books and Scrolls. This book required a jacket, title page, half-title page, foreword page, and copyright page designs. The theme of this book is: books as art, specifically books and…

Author / geoff