Wedding Photography Branding

Lightwork Photography hired me to brand this new business, and create their first website. This client was specifically targeting female clientele — brides and moms. This female owner had experience connecting with this audience, and discovered they were most often the group researching, and making the final decision when hiring a wedding photographer. Because of this, our goal was to create a soft, feminine identity. The identity features an iconic logomark, vintage style logotype with a texture that provides a cohesive backdrop that highlights the design in a sparkly, flashy way.

The website was designed and developed using WordPress. It featured multiple slideshows, and blog articles.