GTI Millwork Rebranding

GTI Millwork was rebranded from the original Group Three Inc. We evaluated their company, employees, work, clients and vendors. In-depth branding discoveries were realized and from this collection of information, the GTI brand identity was created. The logo shape represents the unique quality of their traditional work and the blocky typography suggests the boxy nature of most millwork. The approach was pragmatic and traditional but with flair and uniqueness.